Last year, we were thrilled to be approached by a visionary creator launching a brand new line of incense: Made By The Moon. Their mission? To merge tradition and modernity into captivating fragrances. They sought a visual identity that would capture the essence of their product – a perfect blend of whimsy, uniqueness, and an air of mystery.

Our creative director dove headfirst into this project, collaborating closely with the client to develop a captivating look and feel for their image and video library. The brief was clear: create visuals that transcended the typical product shot. We wanted to capture the essence of each unique scent, its ability to transport you to another world.

Lights, Smoke, and Action!

To achieve this, we decided to place the spotlight firmly on the product and its packaging. This allowed the intricate design and high-quality materials to shine. But the magic wasn't complete yet. To truly evoke the atmosphere of each scent, we incorporated elements of smoke and dramatic lighting. Imagine wisps of smoke curling gracefully from the incense, carrying the fragrance on the air. Picture the warm glow highlighting the intricate details of the packaging, each element whispering promises of a captivating olfactory experience.

Working closely with the client, we delved deep into Moon's business objectives to ensure a comprehensive understanding. Through meticulous discussions and collaboration, we tailored the creative process to align closely with their specific business requirements. This approach enabled us to craft images that not only met but exceeded their expectations, resonating strongly with Moon's vision and values. The result is a powerful visual narrative that encapsulates the essence of Moon's brand identity and propels their business towards success.

The final image and video library became a mesmerizing collection, perfectly capturing the essence of Made By The Moon. It wasn't just about showcasing a product; it was about breathing life into the brand's story, inviting viewers to embark on a multi-sensory journey guided by the moon's celestial light.

You can see more of the work we created for this client on their instagram page and online shop front.